![]() ![]() This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was created for the brands: Pantone and STOP HOMOPHOBIE, by ad agency: TBWA\Paris. It was originally introduced by Gilbert Baker in 1978 and has commonly been used as a way of showing identity or support. This professional campaign titled 'Colors of Love' was published in France in November, 2022. Most people typically associate the term LGBT with the six colour rainbow flag (red, orange, yellow, green, blue and purple). This allows LGBT people to wave the flag with pride, without the authorities being able to detect it.įlags have been made and shirts have been flocked in order to give all those who wish to do so the means to show their pride or their disapproval of this repressive law. This is a version of the «Rainbow Flag» whose colors have been replaced by their Pantone codes. In response to this situation, Stop Homophobia - an association that fights against homosexual discrimination - and Pantone, a supplier of professional colour languages and digital solutions, but above all a brand that is committed to defending the LGBT cause, launched : “Colors of Love” This prevented millions of people from wearing the colors of freedom and love. A few months ago, the country hosting the world’s biggest football event banned LGBT flags from its soil.
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